A Business ‘Buzz’ for Waterford in Germany!

Taking part in Tourism Ireland’s business tourism workshop and networking event in Düsseldorf, Germany.

Taking part in Tourism Ireland’s business tourism workshop and networking event in Düsseldorf, Germany.

Twelve Irish tourism enterprises – including Waterford Castle Hotel & Golf Resort – were in Germany last week taking part in a business tourism workshop and networking event in Düsseldorf – organised by Tourism Ireland to highlight the island of Ireland as a world-class conference and business tourism destination.

The Irish delegation met and did business with 40 senior representatives of German companies involved in the MICE (meetings, incentives, conferences and events) industry, who are responsible for organising international conferences, meetings and large-scale incentive events around the world for their clients.

Zoë Redmond, Tourism Ireland’s manager for Central Europe, said: “We are delighted that so many of these influential German business tourism buyers have taken the time to meet with our Irish tourism partners, to hear about some of the superb facilities on offer right around the island of Ireland.

“Business tourism is an important, high yield sector and Tourism Ireland has a busy programme of promotional activity in place to grow this type of tourism in 2014. Our promotions are highlighting the ease of access to Ireland from Germany, as well as the good value rates available for meetings and conferences.”

Business tourism is the most lucrative form of tourism, with visitors travelling here for business purposes spending about two and a half times more than the average visitor.

For full story see The Munster Express newspaper or
subscribe to our Electronic edition.

Leave a Comment