Local food companies take their business to the supermarket shelf

N11S1PicAWaterford City Enterprise Board were delighted to welcome local SuperValu owner, Thomas Caulfield and SuperValu’s Local Project Manager, Kenneth O’ Connor to meet with local food manufacturers as part of the Food Academy Start programme. Launched in June this year by Waterford City Enterprise Board, and supported by Bord Bia and SuperValu, the key purpose of this programme is to facilitate Supermarket listings for local food companies.

According to Ciaran Cullen, CEO of Waterford City Enterprise Board, “we started this programme with 13 food companies, and now have 6 local companies ready to take their products to the Supermarket shelf”. Speaking at the event, Thomas Caulfield of Caulfield’s SuperValu said, “SuperValu retailers in Waterford support over 110 local food suppliers, which helps support and strengthen the local economy in which they operate. We believe in local and supporting good quality local produce is at the core of the Supervalu philosophy. We are constantly looking to bring innovative local products to our customers and this programme is a fantastic means of helping food companies realise their retail potential”.

Due to the success of this initial programme, Waterford City Enterprise plan to launch the next Food Academy Start programme in early 2014. For more information, contact the Enterprise Board on 051 852883.

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