Munster Express Online

From left: Peter Grogan (Emagine), Mary Boland (Theatre Manager), Lynn Cahill (Marketing Manager); back row from left: Aaron Jay (Emagine) and Ben Barnes (Director, Theatre Royal).

The Theatre Royal and Emagine Media have both been shortlisted as finalists in the South East Marketing Awards for Web Marketing Excellence by the Marketing Institute of Ireland (MII).

The two organisations worked very closely together on the re-branding and re-launching of the Theatre Royal which reopened its doors last October after extensive restorative work.

Key to the marketing of events at the theatre has been the development of its web marketing strategy, including a user-friendly website which has online booking capabilities.

The Theatre Royal’s website (www.theatreroyal.ie) currently gains around 5,000 unique visits a month, with an average of 21,000 page views per month.

The theatre’s Facebook page currently has over 1,100 fans and is expanding daily, while online sales has grown to approximately 60 per cent of monthly sales.

Established in 2001, Emagine Media are based in Carriganore (www.emagine.ie) and is a full-service website design, print and multimedia communications design agency.

Supported by traditional and digital artwork skills, they have an expert knowledge of new media web technologies and programming languages, and create high quality, creative, design products.

Their creative portfolio ranges from content management system web design, ecommerce shopping carts and bespoke online applications, website maintenance, to logo design, stationery and brochure design.