New tourism initiative for South East is launched

It's understood that the Viking Triangle will form part of Fáilte Ireland's new tourism initiative for the East and South East of Ireland.

It's understood that the Viking Triangle will form part of Fáilte Ireland's new tourism initiative for the East and South East of Ireland.

A high profile tourism initiative aimed at promoting the East and South-East of Ireland is due to be launched in Dublin today.

The Fáilte Ireland initiative, which is similar to the hugely successful Wild Atlantic Way in terms of scale and ambition, will be unveiled by Minister for Tourism Paschal Donohoe at the RDS.

According to Fáilte Ireland, the project will be “based on a journey through lands shaped by 5,000 years of history”.

The Munster Express understands that Waterford’s Viking history and Kilkenny’s medieval history will form important parts of the overall initiative.

Waterford’s omission from the Wild Atlantic Way has attracted much criticism throughout the past year.

Since its launch, the Wild Atlantic Way has been a huge success and has provided many economic benefits for coastal communities from Kinsale in County Cork to the Inishowen Peninsula in County Donegal.

At 2600 km (1600 miles) in length, it is one of the longest defined coastal routes in the world.

The launch of the new initiative for the East and South-East is taking place alongside Meitheal – the Irish Travel Trade Fair which is held annually each spring.

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