City Council Launches Gum Litter Awareness Campaign

Bin It Your Way litter campaign.

Bin It Your Way litter campaign.

93% of people now recognise that dropped gum is litter.

The 2014 Gum Litter Taskforce (GLT) environmental awareness campaign was launched in Waterford City today in conjunction with pupils from St. John of God School.

The aim of the campaign is to reduce littered gum by raising awareness that dropping gum on the ground is littering and that it is subject to a €150 fine. The GLT encourages the public to dispose of their used gum responsibly.

In previous years, the campaign has been a huge success with a baseline reduction of gum litter of 33% from 2012 to 2013. The number of people who recognise that dropping chewing gum is litter is now at an all-time high at 93%. In 2013, over half of those surveyed had seen or heard the campaign, and TV advertising alone led to 25% of people disposing of gum responsibly.

Speaking at the launch Ella Ryan, Environmental Awareness Officer said, “It’s wonderful to see that community involvement is still alive and well in Waterford, as well as in towns right across the country.
The GLT campaign brings together the general public with Industry and local authorities to reduce litter and show pride in their towns by working together.”

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