Local presence at ‘Desination Ireland’ event in Dromoland

Pictured at Dromoland Castle were, from left: Paul Keeley (Fáilte Ireland), David McCoy (House of Waterford Crystal), Michael Ring TD (Minister of State for Tourism and Sport) with Pat Boyce (Head Craftsperson, Waterford Crystal).| Photo: Joe Travers

Pictured at Dromoland Castle were, from left: Paul Keeley (Fáilte Ireland), David McCoy (House of Waterford Crystal), Michael Ring TD (Minister of State for Tourism and Sport) with Pat Boyce (Head Craftsperson, Waterford Crystal).| Photo: Joe Travers

The last in Fáilte Ireland’s series of custom-made ‘Destination Ireland’ workshops focused on the US market with 45 buyers from across North America checking into Dromoland Castle, County Clare.
The recent workshop, which was organised in conjunction with Tourism Ireland, provided an opportunity for members of Waterford’s tourism industry to pitch directly to influential American agents as they get ready to prepare their offerings for 2015.
Almost 4,000 direct one to one appointments between Irish tourism businesses and the US travel buyers took place over the course of the day.
Speaking to those attending the workshop, Minister of State for Tourism and Sport, Michael Ring TD stressed the benefits involved:
“The American market is very important to Ireland. Visitors from the US responded enthusiastically to ‘The Gathering’ last year and are continuing to arrive in greater numbers again this year.
“Obviously, Ireland is providing the right blend of value, quality and experience to our American guests. We need to maintain our good value offering and through initiatives like todays continue to actively sell ourselves as a premier destination to visit.”
As part of the process of selling Ireland, over the course of the weekend a number of tailor-made itineraries were also put together for the visiting travel agents to fully experience the best of Irish culture, heritage and food.
Those attending the workshop from Waterford included David McCoy (House of Waterford Crystal), Aine Comerford (Waterford Castle Hotel & Golf Resort) and Eamon McEneaney, (Waterford Treasures).
Martina Bromley, Head of Sales with Fáilte Ireland, emphasised the importance of these events
“We in Fáilte Ireland are keeping our foot on the pedal in relation to our most important markets and, despite two good years of trading, are not complacent.
“Having these key US buyers over here, and having the opportunity to show them directly what this country can offer strengthens our hand for next year.
“The sales generated as a result will contribute to, what we expect to be, a further increase in visitor numbers from the US in 2015.”

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