Time to make the most of Waterford

Winterval: a big idea that's delivered brilliantly for Waterford

Winterval: a big idea that's delivered brilliantly for Waterford

The success of Winterval, showcasing the best our city has to offer via the biggest Christmas city experience in Ireland has made us the envy of the other cities on this island.
Winterval’s success has also proven that Waterford is capable of both dreaming and delivering big: an increase of 52 per cent on footfall in and around the city is proof of that.
As a destination, Tramore’s popularity has rocketed over the past 12 months, with visitors numbers increasing and the ‘classic seaside resort’ branding emerging as a real winner with domestic tourists.
Readers will recall that I was among those aggrieved to learn that Waterford had been omitted from the Wild Atlantic Way product that has proven so successful in capturing imaginations.
Continued opposition to Waterford’s addition to this product means we could lose both the future government investment in this initiative along with the marketing potential to attract further private investment.
As we face into the New Year, I believe we are positioned better now than we have been in the last five years to build on our recent tourism successes. The fruits of 2014 are ripe and now is the time to strike while the iron is hot.
Fáilte Ireland, in conjunction with Waterford City & County Council, is to launch a new branding and marketing strategy within the first quarter of this years, a move that’s been long awaited and eagerly anticipated.

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