Munster Express Online

Pictured at the announcement at the FAI Headquarters in Abbotstown, Dublin, were, from left: Eoin McDevitt, presenter of Newstalk’s nightly ‘Off The Ball’ sports show; John Delaney, FAI chief executive, and Jerry O’Sullivan, Sports Editor, Newstalk.

The FAI last week unveiled Newstalk 106-108fm, Ireland’s independent national talk radio broadcaster, as top tier sponsor of the League of Ireland in an agreement that will last three years, starting in March.

The link-up will also see Newstalk become title sponsor of the Newstalk A Championship which is played by 16 clubs countrywide under the Premier and First divisions.

From next season, the League of Ireland is being offered to the market under a new multi-sponsor format. Newstalk will benefit from signage, marketing and promotional rights.

Welcoming the announcement, John Delaney, FAI chief executive, said: “Under next season’s multi-sponsor format, the League and its clubs will benefit from increased prize funding.

“The quality of football played by Irish clubs has improved consistently and with Newstalk’s proven record for quality sports broadcasting, they will be an excellent partner who will assist us in showcasing the quality and drama of League of Ireland football.”

Newstalk CEO Elaine Geraghty added: “We are delighted to announce our sponsorship of the League of Ireland. The partnership of Ireland’s national commercial talk radio station with the League reflects our commitment to the game and to providing unrivalled coverage of Irish sport at both national and local level.

“The sports team at Newstalk, delivering over 26 hours of sport weekly, are dedicated to providing coverage that entertains and informs our listeners all over the country. We are confident that this new sponsorship with the League of Ireland and the Newstalk A championship will help build domestic soccer and ensure both Newstalk and the FAI build their presence among new and existing supporters,” she said.

• Article tools:
• Comment
• Download as PDF
• Bookmark, Email, Print or Share

This entry was posted on Friday, January 30th, 2009 at 1:47 pm and is filed under Secondary Stories, Soccer. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.