Waterford Crystal has been awarded a prestige contract to produce souvenirs for the London Olympics – and they will be made right here in the city.

The ‘Waterford’ brand has long been associated with many of sport’s top prizes including the Ashes, the World Matchplay Golf title, the Formula 1 French Grand Prix, the ATP World Tennis Championship, a number of classic horse races, and last but not least, the Superbowl – trophies blown and cut at Kilbarry.

WWRD Holdings’ Stoke-based Wedgwood pottery subsidiary will also produce souvenir merchandise for the XXX Olympiad.

The range of crystal and ceramics will include a number of limited edition Waterford, Wedgwood and Royal Doulton pieces.

It’s a major boost that the crystal merchandise won’t be outsourced to Eastern Europe, but crafted at the new manufacturing plant and visitor centre on the Mall in Waterford (due to open in June), with the chinaware being made in the UK.

Commenting on the commemorative commissions, which will also apply to the Paralympics, London 2012 Director of Commercial Negotiations Charlie Wijeratna said: “It is fantastic to have WWRD on board. They are iconic brands incorporating the best of British and Irish design and tradition. Their tremendous heritage and quality ceramics and glassware will help ensure exciting London 2012 product ranges as well as raise funds to help stage the Games.”