The FAI may be breathing a sigh of relief to be guaranteed €40m from 2014-18 under the new Uefa centralisation TV deal, but it needs to get its ticket pricing policy right asap.
The sight of tens of thousands of empty seats at the Aviva Stadium for a qualifier wasn’t exactly what FAI chief executive John Delaney – who was used to sub-capacity crowds when secretary of Waterford United – had in his mind’s eye when the venue was conceived.
