Telecommunications tycoon, media magnate and Moriarty Tribunal arch-critic, Denis O’Brien has his finger in more pies than Mr Kipling’s tasters.
The billionaire businessman appears into his sport, and is shelling out half of whatever it costs to keep Trap in the style to which he’s become accustomed.

Michael Lowry is also an old school sports buff: GAA and horses. He masterminded the repayment of the debts accrued on Semple Stadium with the Trip to Tipp concerts two decades ago, and his popularity in the Premier has since surpassed that of even ‘Babs’ Keating.