I kid you not. Press release sent to ME sports email central on Monday: ‘2009 Footballer of the Year, Kerry’s Paul Galvin was on hand last night to launch “The Trim Way” [devised by Motiv8], a programme developed specifically for Trim GAA which “aims to present foundational knowledge in relation to the club’s coaching philosophy, the values which the club believes each of the coaches and playing members of the club should represent and best practice in delivering those values.’ No better man.