It may be true, or it may be a devilish clever marketing ploy to get people to immediately rush out and purchase their Christmas trees, but, horror of horrors, there were reports around the country last week that there was a scarcity of Christmas trees this year.

About 90 per cent of Irish-grown Christmas trees are exported to Britain from where there has been an even bigger demand this year and the scarcity ‘problem’ has been exacerbated by the suggestion that, for some reason, the trees grown this year are not as good as usual. Some growers also left trees too long before harvesting and they ended up being too big for the domestic market.