Munster Vales members officially launched the new website www.munstervales.com on February 13th at the heritage and spiritual attraction St Patrick’s Well, Clonmel, Co Tipperary.
Munster Vales new website is a visually vibrant site that promotes the authentic geographical area as a consistent brand increasing the socio-economic benefits of tourism to the region whilst providing an enhanced visitor experience through
a user friendly high quality content driven website.
Munster Vales new website will assist in establishing Munster Vales as a serious, high-quality destination brand with a wide range of offerings establishing Munster Vales as one of Ireland’s top holiday experiences. The redevelopment of the Munster Vales website is a wonderful addition to its platform reflecting Munster Vales brand and where rural tourism product providers are promoted on a national and international platform.
Mairéad Winters, Acting Tourism Marketing Officer with Munster Vales highlights the importance of the redevelopment of MunsterVales.com in contributing to tourism providers and visitors alike ‘Supporting the local tourism businesses and community tourism groups by developing a new website that entails exceptional visual and informative content is of the upmost importance to the overall objective of Munster Vales in promoting tourism attractions and activities in the area to both the domestic and international visitor’
The creation of an inspiring user friendly website that provides a wealth of information is essential when motivating visitors to plan a holiday to Munster Vales. Munster Vales new website highlights the vast amount of activities and heritage sites, walking routes and high quality cafes, restaurant and accommodation providers across the five mountain ranges of Ballyhoura, Galtee, Knockmealdown, Comeragh and Nagles.
Currently in excess of 80% of tourists depend on the internet to research and plan their holidays. To respond to this need, Munster Vales has created a modern, user-friendly, mobile-optimised website, to inform and inspire potential visitors to the region. The website features an array of tourism providers from adventure tourism to heritage attractions to food and drink Experiences across the four counties Tipperary, Waterford, Limerick and Cork. MunsterVales.com features immersive experiences tailored to various segments of the tourism marketing. These experiences include Family Highlights in the Galtees, Nature Highlights in Ballyhouras to Walking Highlights in the Knockmealdowns, Each of these experiences offer a unique appeal to the potential tourist.
Munster Vales Chairperson, Pat Slattery highlighted the importance of the new Munster Vales website as a mechanism in the promotion of Munster Vales as a key player in the tourism industry. ‘Munster Vales new website is part of our marketing plan to position Munster Vales as a leading holiday destination for domestic and international visitors, supporting small scale tourism providers and communities across the region. Munster Vales is currently developing a strategic plan to build upon the Munster Vales proposition as a leading holiday destination and the new website is an essential facilitation of this objective’.