It’s been our trademark for years and is something we’ve become renowned for around the world – our céad míle fáilte.
We’ve used it to our advantage for years, citing it as one of the main reasons why tourists should visit our country as opposed to somewhere else.
However, it’s a characteristic which we may no longer be able to claim possession of.
Speaking at a tourism conference last week, National Roads Authority Chairman Peter Malone said our céad míle fáilte had been “replaced by a snarl”.
The former director and CEO of the Jurys Doyle Hotel group believes we have lost our traditional warm and welcoming characteristics.