Whenever I mention the expression ‘world dominator shares’ (WDS) in a column it generates some extra e-mails and letters from readers who already directly own shares, or would like to buy some, but are unsure what to buy.

‘World dominator’ is a just another way to describe some of the best, highest quality public companies in the world.

They may be more familiar with the expression, ‘blue chip’ shares, which refers to the highest value blue chips used by poker players.

All investing involves risk, but buying global dominator shares for the right reason isn’t a poker game.

These are companies that are considered to be the strongest in their sector or industry, dominated all the others because they tick all the right boxes in terms of: